28 July 2022

Our client is looking for a dynamic and meticulous individual to be a part of their marketing team to leverage on Analytics to drive marketing strategies within the financial industry. 

Mandatory Skill(s)

  • Degree in IT / Business, Marketing or any related field from a reputed institute;
  • At least 5 years working experience in marketing automation tools and google analytics;
  • Strong understanding of digital marketing and customer acquisitions;
  • Experience with Asana, JIRA, MS Office;
  • Experience managing projects and able to work independently under pressure;
  • Possess good business acumen, strong analytical, decision making and problem solving skills;
  • Able to draw insights from customer research to understand market segments;
  • Able to drive digital performance marketing through data analytics to design, develop and launch segment campaigns;
  • Able to work with people across all levels including senior stakeholders.

Desirable Skill(s)

  • Prior experience in Financial Services.

Responsibilities

  • Collaborate with business units to leverage on technology for drive marketing strategies, plans, and execute tactics across customer digital touchpoints;
  • Using technology to automate, design, plan and execute campaigns to online and offline customers;
  • Work closely with stakeholders to automate the marketing journeys through right products, platform and processes to optimize effectiveness;
  • Drive digital performance marketing using data and analytics to optimize digital marketing;
  • Conduct testing and optimization for segmentation activities to improve performance through marketing technology tools; 
  • Track, analyze and report leads acquisition and digital sales performance and improve ROI;
  • Ensure end to end performance tracking in place from leads to conversion.

If you are interested in this role, click on the “Apply to this job” button below or you could also write in with your CV to Brandon Koh Kim Leong at brandon.koh@sciente.com quoting the job title.

Brandon Koh Kim Leong
EA Reg No.: R22106018
Associate Consultant – IT Recruitment Consulting
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