An excellent opportunity to conceptualize & manage Digital Marketing projects within the financial services industry.

Mandatory Skill(s)

  • Degree in Computer Science / Business / Marketing or other related fields;
  • Minimum 5 years experience in digital marketing domain;
  • Excellent experience in Web content management, analytics, Media optimisation as SEO, SEM;
  • Experience in cloud marketing solutions as Adobe Marketing Cloud, other social media channels and recent web technology trends;
  • Good Knowledge in designing digital web/mobile applications using various web technologies like HTML, CSS, browsers;
  • Knowledge on Webmaster tools, Google Analytics, Social media marketing;
  • Strong writing, editing skills, ability to create effective marketing material and web contents to drive marketing success;
  • Strong Communication and stakeholder management skills.

Desirable Skill(s)

  • Experience working in the Financial Services Industry.

Responsibilities

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
  • Develop short term and long term digital marketing strategies in line with business objectives. Provide recommendation to optimize performance based on analyzing data;
  • Managing the implementation of high-level digital marketing programs as well as supporting the execution of day-to-day marketing support initiatives;
  • Develop & evaluate new digital marketing strategies for digital initiatives to increase customer engagement;
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
  • Develop and implement detailed project plans including requirements, scope, deliverables, key milestones, timeline, resources and budget;
  • Responsible to improve and optimize contents/web pages to meet the performance expectation;
  • Ensure all development works are adherence to digital content strategy best practices, principles, and methodology.
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