Seeking a content strategist expert to build and collaborate with various teams to deliver outstanding user experience in finance-related digital platforms by leveraging current offerings.
- Minimum 5 years of relevant experience in content strategy;
- Excellent experience in content building for websites, apps and chatbots, meeting business objectives;
- Experience working with large organisations defining their content standards and strategies;
- Knowledge of SEO ( Search Engine Optimization), structured content and content modeling;
- Experience in managing large-scale digital content projects and freelance writers;
- Possess good communication skills in oral and written with good presentation skills and influence stakeholders;
- Able to work in fast and challenging environment with tight deadlines.
- Experience in working with digital content for financial product.
- To strategize the building of digital content to deliver a relevant and state-of-the-art User Experience design;
- To guide and collaborate with other teams (researchers, designers and developers) for content building;
- To constantly identify any gaps in current content, from an UX and UI perspective;
- To conceptualize research ideas into content ideas that align with the business strategies by doing user research;
- To provide content guidelines in the aspects of messaging, voice and tone;
- To perform content design on various digital products such as websites, apps, chatbots etc.;
- To produce metadata frameworks;
- To develop workflows, best practices (SEO etc.) and governance processes.