Seeking a digital content expert to build and collaborate with various teams to deliver outstanding user experience in finance-related digital platforms by leveraging current offerings.

Mandatory Skill(s)

  • Minimum 5 years of relevant experience in content strategy;
  • Excellent experience in content building for websites, apps and chatbots, meeting business objectives;
  • Experience working with large organisations defining their content standards and strategies;
  • Knowledge of SEO ( Search Engine Optimization), structured content and content modeling;
  • Experience in managing large-scale digital content projects and freelance writers;
  • Possess good communication skills in oral and written with good presentation skills and influence stakeholders;
  • Able to work in fast and challenging environment with tight deadlines.

Desirable Skill(s)

  • Experience in working with digital content for financial product.


  • To strategize the building of digital content to deliver a relevant and state-of-the-art User Experience design;
  • To guide and collaborate with other teams (researchers, designers and developers) for content building;
  • To constantly identify any gaps in current content, from an UX and UI perspective;
  • To conceptualize research ideas into content ideas that align with the business strategies by doing user research;
  • To provide content guidelines in the aspects of messaging, voice and tone;
  • To perform content design on various digital products such as websites, apps, chatbots etc.;
  • To produce metadata frameworks;
  • To develop workflows, best practices (SEO etc.) and governance processes.
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