14 May 2021

We are currently searching for an experienced Marketing Campaigns, Senior Analyst to execute regional campaigns targeted at high-net-worth client segments. You will be building full funnel campaigns to drive growth and support the Bank's strategy for the affluent wealth business.
 

Mandatory Skill(s)

  • Has at least 5 years of marketing experience, within financial services;
  • Has deep understanding of paid media and/or performance marketing;
  • Prior experience in launching marketing campaigns by working with/in a creative agency;
  • Strong analytical, project and process management skills;
  • Strong communication, presentation, and writing skills.

Desirable Skill(s)

  • Prior experience in wealth management marketing is highly advantageous.

Responsibilities

  • Strategise and develop integrated marketing campaigns for product launches within private banking;
  • Drive content development for digital and offline marketing;
  • Lead cross-functional internal stakeholders to build marketing roadmap for the wealth business;
  • Ensure exceptional implementation of digital marketing campaigns, such as but not limited to optimization of CTR and CPA;
  • Develop scorecards to track performance of campaigns;
  • Provide industry insights and trends including competitors' activities;
  • Utilise data to develop customer insights which will subsequently be used to improve projects and other initiatives;
  • Manage digital assets across external channels and platforms.
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