23 July 2020

A world-renowned bank is currently seeking for an Integrated Communications Specialist to be a part of their Group Strategic Marketing and Communications team to help enhance their corporate reputation and win more awards.

Mandatory Skill(s)

  • Bachelor’s degree in Communications, Journalism, Marketing or related discipline;
  • Experienced in leveraging integrated communication with focus on media relations;
  • Should have worked on various social communication channels namely Instagram, Facebook, LinkedIn and others;
  • Hands on experience in writing marketing content, speeches and other forms of communication;
  • Excellent written and interpersonal communication skills;
  • Highly motivated, self driven and high energy;
  • Able to adapt in a fast-paced environment with multi-tasking capacity;
  • Creative and is a fast learner who is able to think out of the box to create value;
  • Able to work independently with minimal supervision.

Desirable Skill(s)

  • Prior marketing / communications experience in a bank, financial institution or in an agency serving financial services client.

Responsibilities

  • Focus on providing strategic counsel on media and integrated communications to positively incline stakeholders (investors, customers, employees) to the bank;
  • Closely work with relevant internal teams to conceptualise and execute relevant brand positioning content across different internal, external and social channels;
  • Make use of the following communication channels which include Print and online media, Social media such as Instagram, LinkedIn, Facebook, owned media platforms and paid media campaigns;
  • Conceptualise, execute and track strategic marketing campaigns to amplify bank’s prestigious global and regional awards;
  • Work closely with senior management in speech writing and other forms of communication to promote the brand image and also with internal stakeholders to put together solid pitches;
  • Support and facilitate regular interactions with the trade publications to ensure they understand business and value proposition;
  • Conduct research and analysis to learn from pitches/awards that bank did not win;
  • Maintain a detailed database on the awards calendar, keep track of progress, provide detailed analysis/ post mortems, by working together with the team.
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