An exciting opportunity to drive, manage and execute digital and direct marketing campaigns for a well-established Financial Services organisation.

Mandatory Skill(s)

  • Degree in Marketing or related field;
  • Minimum 5 years’ experience in Direct / Digital marketing with the focus on Campaign Management;
  • Expertise on managing Campaign delivery, Campaign performance and analytics;
  • Openness to experience new things and lead change for continuous improvement and efficiency;
  • Strong vendor and stakeholder management skills;
  • Strong leadership, interpersonal and presentation skills;
  • Highly self-motivated, analytical and enthusiastic.

Desirable Skill(s)

  • Prior experience in banking or financial services;
  • Social and digital marketing experience.

Responsibilities

  • Lead the Campaign strategy to support the Customer philosophy and company’s digital business objectives as Campaign Manager;
  • Explore new digital medium to optimise every touch-point with customers;
  • Manage the team members to achieve KPIs;
  • Manage the budget and campaign analytics to optimize return on efficiency and effectiveness;
  • Work with internal and external stakeholders to drive the best possible marketing and campaign results;
  • Manage Campaign Analytics by ensuring Campaign deliverables are within the budgeted timeline and cost;
  • Schedule agency communication, campaign adoption and ensure adherence to legislations and regulations;
  • Involved in Client Engagement via events, campaigns and customized programs;
  • Conduct extensive competitive industry analysis and post-implementation analysis of the various campaign programmes;
  • Research and implement industry best campaign practices and provide recommendations to the management.
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