If you are customer driven, and successful in increasing market share through segment wise strategies, here is the exciting opportunity for you!

A leadership role to manage, drive and implement the Segment Marketing and Sponsorship strategies for one of the established customer driven Financial sector firm.

Mandatory Skill(s)

  • Degree in Business or Accountancy or Finance or Marketing or related discipline;
  • Minimum 5+ years experience in Portfolio Management, Customer/Market Segmentation and Corporate Sponsorship strategies;
  • An expert in creating end executing Segment Marketing and Campaign strategies for target audience;
  • Expertise on Customer research and insights, brand engagements and customised market propositions;
  • Self starter with solid leadership experience, ability to work both independently and team environment;
  • Excellent articulation and organization skills with ability to work with people at different levels;
  • Excellent time management, result oriented and good stakeholder management skills;
  • Analytical thinker with good understanding of customer business process.

Desirable Skill(s)

  • Analytics-Driven Segment Marketing; 
  • Experience in banking or insurance domain is preferred.

Responsibilities

  • Contribute to the development and maintenance of the overall Customer Experience vision, strategy, principles and standards;
  • Management & execution of all customer segmentation planning across direct to digital (e-mail, mobile, and direct mail);
  • Partner with consumer insights and analytics team to drive segment wise strategies and marketing plans;
  • Define a standard marketing methodology and plan through customer journey mapping and analysis; ​
  • Work with Segment and Sponsorship team to derive most customer driven sponsorship and loyalty programmes;
  • Enhance customer brand engagements via creative marketing campaigns and cross sell initiatives;
  • Manage Marketing and sponsorship budget plan, analyse product volume and revenue performance and recommend variance plan;
  • Develop below-the-line customer communication plan from initiation to tracking.
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