An exciting opportunity to drive, manage and execute Digital and Direct Marketing Campaign initiatives for the Financial Services client.

Mandatory Skill(s)

  • Degree in Marketing or related field;
  • Minimum 4 years’ experience in Direct / Digital marketing with the focus on Campaign Management;
  • Expertise on managing Campaign delivery, Campaign performance and Analytics;
  • Good experience in word processing, creating spreadsheets and presentations;
  • Strong vendor and stakeholder management skills;
  • Strong leadership, interpersonal and presentation skills;
  • Able to work independently with minimum supervision;
  • Highly self-motivated, analytical and enthusiastic.

Desirable Skill(s)

  • Prior experience in banking or financial services.

Responsibilities

  • Lead the Campaign strategy to support the Customer philosophy and company’s digital business objectives as Campaign Manager;
  • Be the first point of contact internally and externally for all campaigns related decisions;
  • Strategize the optimisation of online, mobile, social, programmatic and video advertising campaigns – overseeing the trafficking and troubleshooting campaigns;
  • Work with internal and external stakeholders to drive the best possible marketing and campaign results;
  • Manage the end to campaigns as ideation, targeting, segmentation, visual design creation, platform management and monitoring;
  • Manage Campaign Analytics by ensuring Campaign deliverables are within the budgeted timeline and cost;
  • Schedule agency communication, campaign adoption and ensure adherence to legislations and regulations;
  • Involved in Client Engagement via events, campaigns and customized programs;
  • Conduct extensive competitive industry analysis and post-implementation analysis of the various campaign programmes;
  • Research and implement industry best campaign practices and provide recommendations to the management.
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