On behalf of our client, we areÂ in search of aÂ highly-driven lead marketer to Head, Public Relations and Digital Marketing teamÂ for our client.
- Possess a Degree in Marketing or relevant;
- With minimumÂ 10 successful years of experience in Public Relations and Marketing;
- Well-rounded experience and knowledge of SEO,SEM, Email/Cross Channel Marketing, Content Marketing, Mobile, Programmatic, Apps Development, Social Media, Display, Website Optimization;
- Experience in Public Relations with good relationships with media;
- Experience in Corporate and Internal Communications;
- Proven track record inÂ the abilityÂ of driving digitalization initiatives across the organization;
- PossessÂ excellent leadership qualities to manage and groom talents in the digital team;
- Strong communication, interpersonal and presentation skills with the ability to influenceÂ so as toÂ obtain the buy-ins from the management and stakeholders is highly important.
- Agency experience.
- In charge of development and managementÂ the Strategic Marketing and Communications;
- Responsible for media monitoring/cultivation, responding to media queries and forums/social mediaÂ and crisis communications;
- Responsible for the Marketing Budget Management, Planning and ExecutionÂ of group-wide digital assets and programs: Web, Social, Mobile, Content Marketing, Programmatic, Apps, SEO/SEM and Cross Channel Marketing platforms;
- Develop new digital marketing directives to enhanceÂ customer experience;
- Brand communications and guardianship;
- Review and stay abreastÂ of emerging technologies and be a key go-to person for the management and stakeholders;
- Develop and present the monthly digital scorecards and provide insights to the group to assess the ROIs and effectiveness of the programs.